Best OTT Platforms in India
The introduction of television revolutionized media consumption and paved the way for visual marketing. With its widespread adoption, television became the most popular medium for delivering media content. However, the rise of Over-The-Top (OTT) media, also known as Internet Streaming, marked a significant shift in the media landscape. The emergence of Netflix, followed by other streaming services like Amazon Prime, Hulu, Voot, and Apple TV, changed the way people consumed media content.
Today, online streaming services are gaining immense popularity in India, and they are rapidly overtaking traditional television viewing. People prefer streaming services as they offer better content, exclusive shows, and movies, faster premiers, and a personalized viewing experience. With so many streaming services available in India, choosing the best one can be a daunting task.
In summary, the advent of television transformed the media landscape, and the rise of online streaming services has further revolutionized media consumption. With the abundance of streaming services in the market, people now have a wider variety of content to choose from, making it easier to find shows and movies that cater to their individual tastes and preferences.
Best OTT Platforms in India 2023
The traditional method of waiting for a movie or TV show to come on Television has become a thing of the past, thanks to the advent of Over-The-Top (OTT) platforms. Nowadays, people have the freedom to watch their favorite content anytime and anywhere they want, without having to sit through advertisements or wait for scheduled programming. The growth of OTT platforms in India has been phenomenal over the past few years, and experts predict that the revenue generated by these platforms will reach 46 billion rupees by 2022.
In simple terms, OTT refers to the delivery of content over the internet, allowing users to stream movies, TV shows, and other media on their smartphones, computers, and other compatible devices. It’s important to note that OTT is not the same as video streaming, as the former involves a dedicated service provider delivering content via the internet. India is home to several excellent OTT platforms that offer a vast range of content to cater to a diverse audience. Let’s take a look at some of the most popular ones.
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Top 10 OTT Platforms in India
Here is the list of the top 10 OTT platforms in India:
S.No. |
OTT Platforms |
|
1 |
Netflix |
|
2 |
Amazon Prime |
|
3 |
Hotstar |
|
4 |
ALTBalaji |
|
5 |
Zee 5 |
|
6 |
Aha |
|
7 |
Voot |
|
8 |
SonyLIV |
|
9 |
Viu |
|
10 |
Hoichoi |
1. Netflix
Netflix, one of the most prominent global streaming platforms, launched in India in 2016 and has since become a favorite among Indian viewers. The platform has its headquarters in Mumbai and offers a diverse selection of entertainment options to viewers across the country, including local language shows and films as well as international titles with subtitles or dubbed options. In addition, Netflix offers a mobile subscription plan that provides even more affordable access to its extensive library of movies and TV series. Netflix has a vast selection of popular shows, including Outer Banks, Trial By Fire, Peaky Blinders, Manifest, Sex Education, and 1899. The platform is constantly adding new content to its library, ensuring that there is always something for everyone.
In India, Netflix offers four subscription plans: Mobile (Rs 149/-), Basic (Rs 199/-), Standard (Rs 499/-), and Premium (Rs 649/-). The Mobile plan is the most affordable option, and it allows users to access content only on their mobile devices. The Basic plan is slightly more expensive and provides access to content on one screen at a time, while the Standard and Premium plans offer access to content on two and four screens simultaneously, respectively, and also include UltraHD viewing options. Netflix is available on a range of compatible devices, including laptops, desktops, and smartphones. Users can access the platform via the web or through the Google Play Store or Apple Store apps. With its vast library of high-quality content, competitive pricing, and user-friendly interface, Netflix is an excellent choice for those looking to explore the world of OTT entertainment.
2. Amazon Prime
Amazon Prime Video is a well-known subscription-based streaming platform that offers a vast array of content, ranging from TV shows, movies, documentaries to original programming. Launched in 2016, Amazon Prime Video has expanded globally and is now available in more than 240 countries, including India. The platform offers regional content curated to cater to the local audience, making it an excellent choice for those looking for content in their preferred language. One of the highlights of Amazon Prime Video is its extensive collection of Prime Originals. The platform offers several award-winning and critically acclaimed shows, including Fleabag, The Legend of Vox Machina, Lularich, The Devil’s Hour, Catastrophe, and Small Axe.
Amazon Prime Video has several subscription plans to choose from, starting at Rs. 179 per month and going up to Rs. 1,499 per year. The subscription comes with several benefits, such as Amazon Prime delivery, exclusive access to deals, and ad-free music. Additionally, Amazon Prime Video is also accessible through Amazon Fire Stick, a device that connects to your TV’s HDMI port and lets you stream content directly. You can even use coupons for Amazon Fire Stick to get it at the best prices. Amazon Prime Video is compatible with a range of devices, including laptops, desktops, and smartphones. Users can access the platform through the web or the Amazon Prime Video app, which is available on both Google Play Store and Apple Store.
3. Hotstar
Hotstar is a popular Indian subscription-based streaming platform that has been operational since 2015. The platform was acquired by Disney after the acquisition of 21st Century Fox, and its headquarters are located in Mumbai. Hotstar offers an impressive range of content that includes live sports, TV shows, movies, news, and original programming. It is particularly renowned for its live sports streaming services and holds exclusive rights to broadcast major international and domestic cricket matches in India.
Hotstar’s premium content is not limited to sports, with many popular TV shows and movies also available. Additionally, the platform has produced several successful original shows like On Air, the Son of Abish, Sarabhai, and Sarabhai. Hotstar offers three different subscription plans to its users. The Premium plan is priced at INR 299 per month and supports up to 4 devices, while the Premium Yearly plan costs INR 1499 per year and also supports up to 4 devices. The Super plan, priced at INR 899 per year, supports up to 2 devices. Users can access Hotstar on their laptops, desktops, and smartphones, and the platform is available on multiple platforms including the Web, Google Play Store, and Apple Store.
4. ALTBalaji
ALTBalaji is an Indian subscription-based streaming platform that is a subsidiary of Balaji Telefilms. It has a vast media library with access to a variety of original and Indian content, including movies, TV shows, kids’ content, and other exclusive benefits. The platform also features regional content catering to local audiences.
Top Shows: Some of the most-watched shows on the platform include Apharan, The Test Case, Gandii Baat, Romil and Jugal, and many more.
Subscription Plans: ALTBalaji offers three subscription plans, including Rs. 100/- for 2 months, Rs. 199/- for 6 months, and Rs. 300/- for 12 months. Additionally, users can rent different shows or movies at a lower price for a specific validity period.
Compatible Devices: The platform is compatible with laptops, desktops, and smartphones.
Available Platforms: ALTBalaji is available on the web, Google Play Store, and Apple Store.
Overall, ALTBalaji is a great OTT platform for Indian content enthusiasts looking for original and regional content at affordable subscription plans.
5. Zee 5
ZEE5 is an online video streaming platform that offers all the content from the Zee Network, including TV shows, movies, news, and originals. The platform has gained popularity due to its loyal base of viewers who enjoy its past TV content, as well as its diverse range of regional shows and movies.
Top Shows: ZEE5 boasts a range of popular shows, such as The Sunflower, Jeet Ki Zid, Abhay, and State of Siege.
Subscription Plans: ZEE5 offers subscription plans that give users access to their favorite content. Currently, the platform offers three different annual plans: INR 399 for one device, INR 699 for Premium HD, and INR 1499 for Premium 4k. For more information on the subscription plans, visit the ZEE5 website.
Compatible Devices: ZEE5 is compatible with a range of devices, including laptops, desktops, and smartphones.
Available Platforms: The ZEE5 app is available on the web, Google Play Store, and Apple Store, allowing users to access their favorite shows and movies on-the-go.
6. Aha
Aha is a subscription-based streaming platform owned by the Telugu film industry’s production house, Arha Media & Broadcasting Private Limited. Launched in 2020, it offers a variety of Telugu entertainment content, including movies, web series, and original programming. Aha quickly gained a large following in India’s OTT market because of its extensive content library. It has become the go-to platform for all Telugu movie lovers. Aha also caters to Tamil OTT content. Some of the top movies available on the platform include Colour Photo, Jallikattu, and Zombie Reddy. Popular series and shows like 11th hour, Sam Jam, and All is Well are also available. Aha subscription plans are very affordable, with a 3-month plan for Rs. 199, an annual plan for Rs. 399, and the Premium Aha Gold plan for Rs. 699/year. It is accessible on laptops, desktops, and smartphones and available on the web, Google Play Store, and Apple Store.
7. Voot
Voot, Viacom 18’s digital streaming platform, is a one-stop destination for all the shows aired on Viacom 18 television channels. Voot offers a wide range of content across various languages, including Hindi, English, Kannada, Bengali, and more. It has a user-friendly interface and can be accessed via iOS, Android, and desktop. In addition to TV shows, Voot also has a diverse selection of movies and kids’ exclusives on its platform. They have a vast library of original content, which has gained immense popularity among the viewers. Voot’s content caters to all age groups and genres. Voot’s top shows include a mix of drama, comedy, romance, and action, reflecting the diversity of Indian culture. Some of the most popular shows on the platform are Saavi Ki Savaari, Anu, Pavada Purusha, Code M, and Aadha Ishq.
Voot offers a variety of subscription plans to its users. The yearly plan costs Rs 299 and is for a single device. Voot also has premium subscriptions for Gold and Platinum members, ranging between Rs. 499 and Rs. 599, respectively. The premium subscriptions offer ad-free HD content and access to international shows. Voot is compatible with various devices such as laptops, desktops, and smartphones. The platform is available on the web, Google Play Store, and Apple Store. With its diverse selection of content and user-friendly interface, Voot has established itself as one of the top OTT platforms in India.
8. SonyLIV
SonyLIV is a popular OTT platform owned by Sony India. The platform hosts a plethora of shows, ranging from reality TV shows like Kaun Banega Crorepati and Indian Idol, to sitcoms like Taarak Mehta Ka Ooltah Chashmah and Crime Patrol. Football fans can also live stream popular tournaments like the UEFA Champions League, La Liga, Serie A, Ligue 1, UEFA Europa League and more. SonyLIV also offers the popular anime channel Animax on its platform.
Top Shows: SonyLIV has several popular shows that you shouldn’t miss, including Nirmal Pathak Ki Ghar Vapsi, Gullak, The Rocket Boys and Undekhi.
Subscription Plans: SonyLIV offers four subscription plans, starting at Rs. 299 per month. The other plans are Rs. 699 for six months, Rs. 999 for one year, and Rs. 599 for a mobile-only yearly subscription. The platform also offers the option to watch live matches for free, but there is a delay of 5 minutes.
Compatible Devices: SonyLIV can be accessed on laptops, desktops, and smartphones.
Available Platforms: SonyLIV is available on the web, Google Play Store, and Apple Store.
9. Viu
Viu is an OTT video streaming service that is headquartered in Hong Kong and is operated by PCCW Media. It has gained a lot of popularity worldwide with over 20 million users due to its extensive collection of Asian dramas, original shows, anime, and entertainment news. The platform is especially popular among Indian audiences as it offers a vast collection of regional language shows and movies. Viu has been successful in creating original content that caters to the Indian fanbase, which has helped them stand out from the competition. They offer shows in multiple regional languages, including Hindi, Tamil, Telugu, and Bengali, making it a go-to platform for regional content lovers. Viu’s user interface is also quite user-friendly, making it easy for users to navigate and search for content.
Some of the top shows on Viu include Reborn Rich, Guardian: The Lonely and Great God, Taxi Driver, and What’s Wrong with Secretary Kim. With its subscription plan of Rs 99 per month, Viu is an affordable option for those who want to enjoy Asian dramas, original shows, and anime. Viu is compatible with various devices, including laptops, desktops, and smartphones, and is available on the web and Google Play Store. With its extensive content library and affordable subscription plans, Viu is quickly gaining a loyal fanbase across the globe.
10. Hoichoi
Hoichoi is an on-demand video streaming platform that was launched in 2017 by SVF Entertainment Pvt Ltd. It is one of the few OTT platforms that focuses solely on Bengali content. Hoichoi offers a wide range of original shows, movies, and TV series, making it a one-stop-shop for all Bengali entertainment needs. Additionally, users can listen to non-stop Bengali songs on the platform. To enjoy ad-free content, all you have to do is subscribe to their paid version.
Hoichoi’s top shows include Gobhir Joler Maach, Karagar, Srikanto, and Indu, among others. These shows have received positive reviews from viewers, and their popularity continues to grow. Hoichoi offers two yearly subscription plans: Rs 899 for connecting up to 8 devices and Rs 599 for connecting up to 5 devices. In addition to the streaming services, the app also allows users to purchase Hoichoi merchandise by downloading the app on their smartphone or visiting the website. Hoichoi is compatible with laptop, desktop, and smartphone, and is available on the web and Google Play Store.
Most Popular OTT Platforms in India
India has witnessed a massive boom in the OTT industry in recent years, with a wide range of platforms catering to diverse preferences. Among the most popular OTT platforms in India, Hotstar (now Disney+ Hotstar) holds the top position with over 300 million active users and 350 million downloads as of July 2020. Hotstar offers a broad range of content, including TV shows, movies, live sports, and news, in multiple languages. Its impressive selection of Indian TV shows, including regional-language productions, has garnered a loyal fanbase, with its live sports streaming service, including cricket, football, and Kabaddi, only adding to its popularity.
The second most popular OTT platform in India is Amazon Prime Video. This platform has made significant strides in the Indian market since its launch in 2016, with its unique features like offline downloads and affordable subscription pricing. Amazon Prime Video has a diverse library of content, with a particular emphasis on Indian originals like Mirzapur, Tandav, and The Family Man, which have become a hit among Indian audiences.
Netflix, the American-based global streaming giant, is the third most popular OTT platform in India. Netflix has been operating in India since 2016 and has since built a loyal user base with its diverse international content and originals. Netflix has also catered to Indian audiences with its Indian content offerings, including popular series like Sacred Games, Delhi Crime, and Lust Stories. Despite its relatively higher pricing compared to other Indian OTT platforms, its vast content library and easy accessibility on multiple devices make it an attractive option for Indian viewers.
Other popular OTT platforms in India include ZEE5, Voot, SonyLIV, and MX Player. ZEE5 offers a diverse range of Indian and international content, including movies, TV shows, live TV, and music videos, while Voot has a unique library of original content targeted towards the younger audience. SonyLIV has a vast selection of Indian TV shows, live sports, and movies, while MX Player has a wide range of Indian language content, including movies, TV shows, and web series.
Overall, the Indian OTT market is growing at a tremendous pace, with more and more platforms entering the space, and existing ones expanding their offerings. With the increasing accessibility of high-speed internet and the growing demand for quality content, the future of the Indian OTT industry looks promising.
Which is the No 1 OTT Platform in India?
Hotstar, which has now been rebranded as Disney+ Hotstar, is currently the most popular OTT platform in India. It is owned by Star India, a subsidiary of The Walt Disney Company, and as of July 2020, it had over 300 million active users and more than 350 million downloads. Hotstar has a vast collection of content ranging from movies, TV shows, live sports, news, and original series. The platform provides its users with a seamless viewing experience and has become the go-to destination for millions of Indians looking to catch up on their favorite content. Additionally, Hotstar has also established itself as a leader in the live streaming of cricket matches, which are hugely popular in India. With its extensive library of content and user-friendly interface, Hotstar continues to be the top choice for Indian audiences seeking entertainment online.
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